I tried to see prices from Airtel Digital TV, Tata Sky, Sun DTH, Dish TV (Zee). And it looks like Sun DTH is the most agressive in terms of setting up initial costs for customers. Rs 1000 only. Others look more in the range of Rs. 2000.
But the problem in all of this is that friendly neighborhood cable-wallah doesn't want any setup charges as we already have the connection and he takes less money than what we would shell out with Big ticket players.
So, I don't really get what these big boys are trying to do. Would wait and see.
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